12-page Menu
The core menu for VI locations. Updated their look to a more contemporary, vintage diner-feel using bright color blocks, circle call outs, and new food photography.
2-Sided Menu
Test menu used at a few VI locations. Challenged with taking the 12-page menu and converting it to a 2-sided menu. To separate sections we used bold color blocks and outlined boxes. Orange circle call outs with vector illustrations help call attention to certain sections. A horizontal version was also created.
In-Restaurant Signage
Pie poster and table card designs.
